"Writing is a skill, not a talent, and thus one's ability as a writer can be improved by thoughtful effort. The problem with some people is that they graduate college as good writers, experience early success on account of that, and thus never devote themselves diligently to the relentless quest for improvement that could make them great writers."
From the J.C. Penney Summer Catalog in 1977, the year I graduated from Lithia Springs (Ga.) High School: These kids today don't know anything about being cool -- to say nothing of being "solid." Or "heavy." Or "righteous," "happening" or "far out."