Friday, August 1, 2008

McCain Web ads = more revenue

This is weird news:
Google predicts that the term "Barack Obama" will generate 153 to 191 clicks per day on related advertisements. But "John McCain" does much better as advertiser bait: Google estimates that those ads get 213 to 266 clicks per day. In other words, the Google advertising market is telling us that "John McCain" is more valuable than "Barack Obama."
Perhaps this is because Obama's online operation is more extensive, and thus his supporters don't are less likely to click Google ads in search of information about the candidate.

1 comment:

  1. I had no idea anyone was dull-witted enough to click on a McCain ad. Amazing.