It's been seven months since Frum parted ways with National Review to launch his own website -- NewMajority.com -- in an effort to rally new voices and cure the Republican Party of its "psychotic episode." It's a long-term project that's fighting against the tide. ...Via my favorite Canadian thought-criminal, Kathy Shaidle, who's just renamed her site The Blog That Gets More Visitors Than David Frum.
On a practical level, the Internet is proving to be a little more complicated than Frum first thought it would be, he says. He admits to shortcomings in his Web acumen, and NewMajority.com has already undergone a redesign since it went online.
The site has gotten about 800,000 unique visitors. By comparison, the conservative site Townhall.com receives 2 million unique visitors per month.
Despite some of his irritating errors, I still consider David Frum a friend. Whether he considers me a friend . . .
Anyway, Frum's definitely a better writer than Michael "Herewith, A Brief Primer" Gerson. And he's more conservative than David Brooks or Conor Friedersdorf. Of course, I suppose that such statements might be considered damning him with faint praise, but . . .
As the acclaimed blogospheric theorist who authored "How to Get a Million Hits on Your Blog in Less Than a Year" -- and having gotten the second million hits in less than six months -- I suppose that I should offer my friend David Frum some helpful advice:
- Make fun of trashy celebrities.
Well, what does David Copperfield have to do with politics or policy? Nothing, except maybe as a pretty solid argument for tort reform when a show business superstar gets sued after inviting a beauty-pageant contestant to his own private tropical island.
However, my point is, people who don't normally read political news might be interested in what you have to say about "Jon and Kate Plus Eight," Donald Trump or Miley Cyrus. And even people who are interested in political news sometimes get bored with all-politics-all-the-time. So if you can find some pretext to criticize these tabloid-TV people -- "Will ObamaCare Cover Donald Trump's Hair?" -- go for it.
- Game the algorithms.
However, the clever blogger can inject steroids into his residual traffic by employing certain words -- "nude" and "naked" and "sex" -- that will reliably draw a certain level of 3 a.m. traffic from perverts.
Some have criticized the ethics of getting traffic that way. Ethics, schmethics. If some
Maybe some of those
Also, maybe the computer porn freaks will feel a twinge of conscience after their search for topless jailbait pictures of Carrie Prejean lead them to a conservative site. "Why am I wasting my life wanking to porn," the freak asks himself, "when I could become a right-wing blogger and actually make money from my sick obsessions?"
Whether or not this explains the phenomenon of TrogloPundit, I refuse to speculate. But I figure not all porn freaks are into high taxes and bad foreign policy, so maybe if some conservative bloggers are
- No blog is an island.
"But wait," you say, "people should be linking me because I'm a genius who is always right about everything."
Good luck with that strategy. It worked so well for David Kuo and Culture 11, after all.
If the only sites you ever link as source material are "legitimate" news sources like the New York Times, the Atlantic Monthly and the Wall Street Journal, where is the incentive for bloggers to link you? Other than the fact that you are a complete genius, I mean.
Install Site Meter, Technorati and E-Referrer, and pay attention to who's linking you. Try to analyze and develop strategic uses for that data. If I hadn't been checking my Site Meter today, I wouldn't have known I'd been linked by Kathy Shaidle, which inspired this whole freaking rant.
If you don't work to improve what Moe Lane calls blog-fu, your only source of traffic will be (a) the small universe of Republicans so obsessed with politics they'll read anything, and (b) the occasional "pity-lanche."
Everybody visit NewMajority.com. Because David's my friend.