Already doing it, Michael

"My advice to content creators is more subtle. Figure out an even more disruptive way to win, or die."
-- Michael Arrington, TechCrunch

Work hard, live cheap, rattle the tip jar. This Underpants Gnome business plan hasn't made me rich yet. Notorious, yes, but not rich.

However, if the general trend continues, I'll win before I die. Otherwise . . . well, just hit the tip jar and we'll worry about everything else later, if there is a later.