Mark Penn, the strategist who dashed Hillary Clinton's presidential hopes, is the Wall Street Journal's "Microtrend"-spotting columnist. He's also CEO of PR giant Burson-Marsteller. Only a scumbag would abuse the former to drum up business for the latter. . . .You know, it's amazing know a sleazy, amoral scumbag -- a political operative who has never worked as an actual journalist -- can nevertheless get himself a newspaper column.
Mark Penn's latest . . . column is about "glamping" -- glamorous camping. It ran last weekend. By Monday, according to an internal email obtained by Gawker, Burson was already trying to recruit companies from the industry featured in the column as clients. . . .
It's also amazing how the newspaper business -- the industry in which I worked for 22 years -- is now circling the toilet bowl.
Randomly occurring phenomena . . . or "Microtrends"?