Thursday, March 27, 2008

Worst poll story ever

Chuck Todd of NBC never supplies the basic head-to-head numbers in this story, and instead begins by jumping into the statistical underbrush:
As expected, one of the two major Democratic candidates saw a downturn in the latest NBC/WSJ poll, but it's not the candidate that you think. Hillary Clinton is sporting the lowest personal ratings of the campaign. Moreover, her 37 percent positive rating is the lowest the NBC/WSJ poll has recorded since March 2001, two months after she was elected to the U.S. Senate from New York.
The poll was conducted Monday and Tuesday this week by Hart-McInturff and surveyed 700 registered voters, which gives the poll a margin of error of +/- 3.7 percent. In addition, we oversampled African-Americans in order to get a more reliable cross-tab on many of the questions we asked in this poll regarding Sen. Barack Obama's speech on race and overall response to last week's Rev. Jeremiah Wright dustup. . . .
On that issue specifically, 32 percent of voters overall said Obama "sufficiently addressed the issue," while 26 percent of folks believe he needs to address the Wright controversy further; 31 percent did not see the speech or had no opinion.
Hey, Chuck: Ever hear of something called an "inverted pyramid," pal? And since we're online, can you please include hotlink to the poll survey, so I can see the questions and responses myself?

The bigger question: Can't anybody write a straight, simple news story anymore? Does every story have to be an "in-depth analysis," with all kinds of subtext and nuance? Just report the freaking news.

1 comment:

  1. Just report the news? Where's the sexiness and potential for tv appearances in that?