The consensus [among McCa8in campaign personnel] is that Palin's rollout . . . went more or less fine . . .Wrong. The botched rollout set the stage for every subsequent error by the campaign staff. As I said within days of her announcement, they should have called an impromptu press conference immediately after her first Ohio rally.
The reporters would have had no chance to research their "gotcha" questions. The traveling media would have been pleased merely to be present at such a historic press conference, and would have hesitated to attack. The reporters from whom Palin took questions would have been grateful. And she would have bought herself at least a week before she could have been accused of "dodging" the press.
Republican "media strategists" don't understand the press, and for a simple reason: You could throw a hand grenade into a meeting of GOP "media strategists" with the calm assurance that among the dead and wounded, there would only be perhaps one or two who'd ever worked a day as a reporter.
If Gov. Palin wanted to hire a press secretary who really knows how a reporter thinks, she would get in touch with Audrey Hudson of The Washington Times, who once did a stint as a press secretary on Capitol Hill.
(BTW, that "hand grenade" stuff was just a figure of speech, not a serious suggestion. I disavow responsibility for any extremist who misunderstands the intent of such rhetoric. The legal department forced me to add this disclaimer. Damned lawyers.)