Yesterday, Sergio Gor of Americans for Limited Government asked me to get the word out to the D.C.-area New Media community that there would be a special party in Washington to launch a new online initiative. But apparently, the folks at the ALG office got a big laugh when they clicked onto the site, because this is the screen-shot that Sergio sent me:
One doesn't want to appear judgmental or anything, but I'm kind of wondering if what you might call the "conversion rate" -- from page-impression to click-through to final sale of the product -- is really sufficient to justify that.
If the client believes there is an untapped market of potential Larry Craigs and Mark Foleys lurking on conservative blogs, well, OK. But if somehow the Google A*d*s*e*n*s*e algorithm is miscalculating based on certain distinctive phrases in my content (e.g., "blogger in a Speedo") then perhaps I should contact someone at Google to suggest they fine-tune their content/placement formula.
On the other hand, for all I know, Google has its algorithm so fine-tuned as to microtarget users, based upon the individual blog-reader's own Web browser history. That is to say, if you have been surfing through Republican-leaning political blogs, then it will show you an a*d for Ann Coulter's new book. And if you frequently visit hunting sites, you'll see an a*d for the NRA. So why is Sergio seeing an a*d for "Sexy Gay Singles"? Hmmmm . . .