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As long as she keeps up her "naughty librarian" look, who cares whether she can explain the Bush Doctrine? She's already boosting economic growth in the apparel industry.Jay Randhawa, a brand director at House of Brands Inc. in San Diego, says he was surprised to learn that Gov. Palin was introduced as Mr. McCain's vice-presidential choice wearing a red pair of peep-toe pumps with 3½-inch heels. The shoes, marketed by his company's Naughty Monkey line, generally are geared to women in their early to mid-20s who go clubbing, he says.
"The age bracket we target is a little younger. It's a very edgy, very hip, very street brand," adds Mr. Randhawa.
Celebrities like Paris Hilton had been photographed in the brand's shoes, but seldom, if ever, a 40-something politician.
Mr. Randhawa says he realized that Gov. Palin's footwear choice offered the chance to pitch the Naughty Monkey line to a new demographic. The company quickly sent out emails to its retailers with a photo of the Alaska governor wearing the shoes and the slogan "I vote for Naughty Monkey!"
At Amazon.com Inc.'s Endless.com shoe unit, sales of the red Naughty Monkey shoes shot up 50%, to thousands of pairs, says Mr. Randhawa.
Coldest state. Hottest governor.
As long as she keeps up her "naughty librarian" look, who cares whether she can explain the Bush Doctrine?
ReplyDeleteWow.Really? That's what we've descended to?
I think you might have this presidential race confused with American Idol. I know you're trying to be cute but this is really sad.
It's rather sexist when I think about it.
Who cares about her qualifications when she's a looker? Kind of like who cares if she can type but she's easy on the eyes...
Fashion Icon?
Where can I get a 17 year-old unwed pregnant daughter so I can really live the Palin experience?
Wow.Really? That's what we've descended to?
ReplyDeleteWhat, humor?
I don't think that's a descent.