tag:blogger.com,1999:blog-4223398383609158624.post2451089942047741234..comments2024-02-24T00:37:43.087-05:00Comments on The Other McCain: Yet another obligatory PJM postRobert Stacy McCainhttp://www.blogger.com/profile/03084541621503669804noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4223398383609158624.post-1469959860873320452009-02-01T09:31:00.000-05:002009-02-01T09:31:00.000-05:00This notion of conservatives not being viable onli...This notion of conservatives not being viable online is hogwash. Liberals aren't any more successful online, and they have a huge built in audience of advertising. <BR/><BR/>The smaller web operations of liberals are heavily subsidized, both by left wing angels and liberal jobs programs that give them time to write. They still lose money, but it's money they're happy to spend. <BR/><BR/>In terms of big media, it's clear bias from Madison Avenue. Look at the commercials on Rush, Hannity and Fox News. For years, they have been low quality, as opposed to signature brands on MSNBC and CNN. That's not traffic, that's the bias of those with purse strings. <BR/><BR/>You're dead right about the problem with conservative political types - they don't turn to marketers for help - they try to run businesses themselves. And with hundreds of them out there, the success rate is very small. <BR/><BR/>Rebuild the Party addresses some of that, but the merging of modern marketing and political work is very slow. Think of how Rove was considered a genius for microtargeting. That's impressive? Really? That stretches the barriers?<BR/><BR/>Citizen journalism is a failed business model because journalism is a failed business model. The newspapers are not publishers - they are advertising networks who use the news, and comics, and editorials as bait for advertisers. You cannot create a network based on news. You create one based on advertisers, and then develop content of interest to an audience that will buy the products you are advertising.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4223398383609158624.post-58604950877348783892009-01-31T23:42:00.000-05:002009-01-31T23:42:00.000-05:00One more thing: I think many conservatives believe...One more thing: I think many conservatives believe that the actual profession of reporting, which doesn't just involve in writing up something observed but also poking your nose into places and asking questions that people might not want to answer, is not the sort of career honest, upright citizens should have anything to do with. <BR/><BR/>A related sentiment is displayed by a commenter to your previous post who said something like Sarah Palin is a bad example of "Biblical womenhood" -- which I can only interpret as since she hasn't led a simon-pure, totally blameless life, and is in a leadership position that some Christians interpret as being meant only for men, that she is someone conservatives should not support. (I will say, though, that I think this reaction to Sarah Palin is a minority reaction among conservatives -- the more common reaction is from status-seeking conservatives who are appalled at their perception of her "commonness" and their problems with the non-elitist background of many of her supporters.)<BR/><BR/>Liberals basically invented and then ran with the idea of the reporter who is a crusader for justice and a force for good. Conservatives have always had a less rosy vision of the news trade. But it's the more optimistic vision that sells.Andreahttps://www.blogger.com/profile/01413541711301513897noreply@blogger.comtag:blogger.com,1999:blog-4223398383609158624.post-24400655390444391022009-01-31T16:57:00.000-05:002009-01-31T16:57:00.000-05:00The problem is probably also that the conservative...The problem is probably also that the conservative demographic is less urban, that is rural, and older. They're not on the web like the younger, more sophisticated (you might refer to this as 'elitist') liberals. Which is why conservative blogs are less able to make money via ads.Bjorn Tiplinghttps://www.blogger.com/profile/05072711185767971523noreply@blogger.com